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Meta
01.
The Brief
Meta are a film and broadcast cloud platform that have revolutionised how video metadata is stored and delivered. Drawing from years of experience in media technology, they identified a significant space in the market for a purpose-built Cloud Computing Platform for the delivery of metadata at scale. The platform not only uniquely unifies multiple sources of data that historically had been stored in varying formats, it is also focused on great user experience and usability. Meta approached us to build a new website that showcased their unique products and to create an online experience that portrayed the style, ease and clarity of their software.
Industry
Film & TV
Location
International
Involvement
Web Design
Web Development
WordPress
Visit
meta.how
02.
The Approach
Being a business-to-business website, we concentrated on keeping the content in concise blocks and the navigation as simple as possible, with the end goal of enquiring about the products using a 'Request a Call Back' action. The website holds a lot of information due to the complex nature of the business offer, so we focused our UX design on clear sections with toggles for users to be able to read the main top lines quickly. Visually, we showcased the two variations of their products in situ, using high-end contemporary hardware and an atmospheric dark background palette. Using coloured gradients we added effects to convey the video element of the platform. To create the hero image header on the homepage we animated the laptop device suspended in mid-air to create a sense of 'other worldliness' and wonder.
03.
The Results
36.63%
Decrease in bounce rate.
67.62%
Increase in organic search users.
70.28%
Increase in avg. session duration.
Data collected 3 months after the go-live.
"The site looks AMAZING, thanks to your team for all your hard work!"
Robin Tucker
CEO & Founder
