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Simmons Bars
01.
The Brief
Simmons Bars are a collection of drinks venues across London, featuring eclectic retro interiors, cocktail happy hours, and great group party spaces. We were tasked with translating the fun, kitsch look and atmosphere of the venues into a new online platform. The website needed to feature the retro items found within the interiors but also needed to be simple to navigate, easy for the client to add promotional pages, and fundamentally encourage users to reserve spaces in the venues. Our signature cut-out montage style was requested especially by the client to bring their brand to life.
Industry
Hospitality
Location
London
02.
The Approach
One stand-out feature of the site was to add a geo-location search functionality, so users can always find the nearest Simmons bar at any time. We also built a content management system that was flexible so the client could add customised promotional pages, such as Christmas and New Year’s Eve with ease. The extensive drinks menu is responsive for the user and easy to regularly update for the client.
03.
Results
23.85%
Increase in organic search users.
50.18%
Increase in returning visitors.
26.30%
Increase in avg. time on page.
Data collected 1 year after the go-live.
Before
After
"I have been involved in making around 60+ hospitality websites with small agencies and massive agencies, and this has been by far the best process from start to finish. The website looks great, the back end is great, the development is top notch, project manager Maja was on top of everything, SEO is looking spot on. Went live without a hitch."
Ollie Taylor
Head of Marketing
